World VIII · Fitness and wellness
Wellfit Social Club
A boutique Toronto gym, built around a graffiti wall and a community that trains together.
The world
Wellfit Social Club is a boutique fitness club in Toronto, offering personalised training and holistic wellness.
Its world had to feel high energy and inclusive at once, local and authentic, and ready to expand by franchising.
What we built
Seven layers,
all seven built
- 1
Lore
A graffiti wall concept turned into the brand system and logo, with positioning and guidelines written for future franchise locations.
- 2
Law
Membership tiers, class packs and offers.
- 3
Language
Google Ads for awareness and sign-ups, plus photo and video.
- 4
Map
A Shopify site with bookings and e-commerce, connected to Google Analytics, Business Profile and local search.
- 5
Ground
The graffiti wall, motivational posters and wall graphics on the gym floor.
- 6
Artifacts
Business cards, printed collateral, merchandise and gift cards.
- 7
Machinery
Bookings and e-commerce on one system, plus reporting.
From the work
The rules of this world
- Consumer Protection ActOntario's rules for gym memberships, including a cooling-off period and limits on contract length.
- Competition ActNo false or misleading claims about results, and pricing that shows the full cost.
- CASLConsent before every commercial email and text.
Every world starts
with a Verdict.
Tell us what you’re building and we’ll show you what to fix first.