What we make
Everything your world needs.
One studio. Seven layers.
We make every part of your brand, from the name to the booking system. Each piece is built for your world and checked against your rules.
1.
Lore
Who you are, who you stand against, and what you are called.
Lore
Who you are, who you stand against, and what you are called.
Strategy
- Discovery workshop
- The brief
- Customer profiles
- Competitor review
- Brand architecture
Story
- Positioning line and we-are-not line
- Mission, values or manifesto
- The origin story
- Tagline
Name and identity
- Name and naming checks
- Trademark filing, with your lawyer
- Domain and social handles
- Logo and wordmark
- Colour, type and image rules
- The codex: the rules every other layer follows
2.
Law
What you can say, what you can charge, and how it is packaged.
Law
What you can say, what you can charge, and how it is packaged.
Your rules
- A regulator map for your category
- A claims review: what you can say, and how to say it
- A rules sheet your team can use every day
- A review step for new ads and posts
Your offers
- Named offers and tiers
- Memberships, subscriptions and packages
- Price lists and fee schedules
- Promotions, contests and referral offers
Your paperwork
- Disclaimers and consent language
- Testimonial and review policy
- Before-and-after and results photo policy
- Booking, cancellation and refund terms in plain words
- Your current site, ads and materials, rewritten to pass
- Regulator inquiries: we help you prepare, alongside your lawyer
3.
Language
Voice, posts and ads that get noticed and still pass review.
Language
Voice, posts and ads that get noticed and still pass review.
Voice
- A voice guide with words you own and words you never use
- Website copy, page by page
- Founder and practitioner voice
Social
- Social strategy: which platforms, how often, who posts
- Profile setup: bios, highlights, pinned posts
- Hooks and content series
- A 30, 60 or 90-day content calendar
- Reels and short video: script, shoot and edit
- Photography direction and shoots
- AI images and video
- Reply scripts for messages and comments
- Influencer and creator briefs
Campaigns
- Ad copy and scripts
- Ads set up, run and reported
- Email and text sequences
- Newsletters
- Blog posts and answer pages
- Press releases and launch announcements
- Captions and campaign lines
4.
Map
Where people find you online, and how they book or buy.
Map
Where people find you online, and how they book or buy.
The site
- Site structure and page plan
- The website
- Landing pages for ads and campaigns
- Location and service-area pages
- Translated pages
- Online store and ordering
- Booking, checkout and ordering entry points
Being found
- Search and AI-assistant visibility
- Google Business Profile
- Apple Maps, Bing and directory listings
- A plan to collect reviews
- Speed and technical search fixes
- A move to a new platform that keeps your rankings
Done right
- Accessibility checked against AODA and WCAG 2.2 AA
- Privacy policy and cookie consent
- Analytics and tracking
- Hosting, care and updates, inside the Keep or on their own
5.
Ground
The physical space: arrival, flow, signage and the screens on your walls.
Ground
The physical space: arrival, flow, signage and the screens on your walls.
Outside
- Storefront and exterior signs
- Window graphics
- Vehicle graphics
Inside
- Arrival and flow
- Reception and front desk
- Interior colour and materials
- Signage, wayfinding, room names and door signs
- Walls and murals
- Photo spots worth sharing
The senses
- Screens and what plays on them
- Scent, music and sound
- Uniforms and staff wear
Events
- Launches, open houses and tastings
- Trade show booths and pop-ups
Built
- We work with your contractor, sign maker and printer until it is up
6.
Artifacts
Print, labels, packaging and forms: anything a customer can pick up.
Artifacts
Print, labels, packaging and forms: anything a customer can pick up.
Packaging
- Labels and packaging
- Dielines and print-ready files
- Bilingual English and French labels
- Shelf talkers, neck tags and displays
In the hand
- Menus and price lists
- Brochures and rack cards
- Appointment and loyalty cards
- Gift cards and certificates
- Intake forms, consent forms and aftercare sheets
For trade
- Sell sheets and line sheets
- Pitch decks and proposals
- Presentation and document templates
Stationery and merchandise
- Business cards, letterhead and envelopes
- Notebooks, folders and thank-you cards
- Caps, totes and apparel
On press
- Printer specs, quotes and press checks
7.
Machinery
Intake, booking, follow-up and reporting, with AI doing the repetitive work and a person making the calls.
Machinery
Intake, booking, follow-up and reporting, with AI doing the repetitive work and a person making the calls.
The first five minutes
- Intake and booking
- Instant replies and routing for every enquiry
- Missed-call text-back
After the visit
- Reminders and follow-up
- No-show and cancellation recovery
- Review requests
- Recall, rebooking and replenishment reminders
- Referral programs
Behind the counter
- CRM setup and a clean pipeline
- Your tools connected so they talk to each other
- Ordering and fulfilment
- AI agents and a site assistant, with a person checking
- Reporting you can read in a minute
Your team
- Staff training
- Written procedures: who does what, step by step
- A privacy and AI-use review of your tools
How you get it
- The Verdict shows what your world is missing, in five business days. $3,500 CAD.
- The Build makes it. A full world, from $25,000 CAD, or one layer, quoted after a free call.
- The Keep runs it after launch, on a 3, 6 or 12 month plan.
One brand world, not a menu. Every piece is made to fit the others.
We check your work against your rules. We are not lawyers and this is not legal advice.
Every world starts
with a Verdict.
You’ll speak with the founder, not a salesperson.