The free call · 30 minutes
Find out where you stand, before you spend.
Thirty minutes on the world you have and the rules it lives under. Tell us what you sell, who you sell it to, and who regulates you. We look at your site and your category live, and we tell you what we see.
There’s no pitch and no obligation. If we can’t help, we’ll tell you.
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What you leave with
- Your three biggest risksNamed on the call. The things most likely to cost you a customer, a listing or a letter from your regulator.
- One fix for this weekThe exact change, at no charge. Yours to keep whether we work together or not.
- A straight answer on fitEither a Verdict is worth it, or it isn't yet and we tell you what to do first.
- A fixed quoteIf a Verdict makes sense: from $3,500 CAD, a scored report in 5 business days from kickoff, and the fee credited to your Build within 60 days.
What we cover
- 1
Your business
What you sell, who buys it, and the one result you need this year.
- 2
Your rules
Your regulator and what your marketing has to pass: CPSO, CNO, the Law Society, AGCO, CFIA or Health Canada.
- 3
A live look
Your site, your search presence and one piece of marketing you are proud of, on screen together.
- 4
The seven layers
What’s working, and where you’re likely losing people.
Before the call
Have your website address ready, plus one ad, label, menu or form you use today. That is all.
Questions
How much does a Verdict cost?
From $3,500 CAD, as a fixed fee quoted before we start. The figure depends on how many locations and products your world covers. You know it before you commit.
How long does it take?
A scored report in 5 business days from your kickoff call. The clock starts once we have your site, your marketing and access to what we need to read.
What does the Verdict cover?
All seven layers: Lore, Law, Language, Map, Ground, Artifacts and Machinery. Each is scored against your buyer and your regulator, with an AI readiness check: which work could run itself, and what is safe to automate. You get a ranked fix list with the order to do it in.
Who does the work?
Sergio Ho, KNGHT's founder, leads every Verdict and every call.
What happens if I go ahead with a Build?
The full Verdict fee is credited to a Build that starts within 60 days, so you never pay twice for the same thinking.
Is the call free?
Yes. Thirty minutes, no obligation. You leave with your three biggest risks and one fix you can make this week.
Which businesses do you work with?
Ontario clinics, dental clinics, medspas, law firms, spirits and food and drink brands, and other businesses where the rules shape what the marketing can say.