World VI · Beverage alcohol
Rum Raiders Ring
Premium rum RTDs and spirits, poured in a growing network of Ontario bars and stores.
The world
Rum Raiders Ring makes premium rum RTDs and spirits under the line “The Ring Is Calling.”
The RTDs are Gilded Pearl, Twisted Jewel, Spicy Siren and Pirate’s Kiss, alongside spiced, white, elderflower and coconut rums, poured in bars, restaurants and stores across Ontario.
What we built
Seven layers,
6 of 7 built
- 1
Lore
The name, the ring mark and the lore behind it: The Ring Is Calling.
- 2
Law
Labels and ads checked against alcohol rules, plus pricing for bars and stores.
- 3
Language
Product copy, plus photo and video.
- 4
Map
rumraider.com, with where-to-buy, an age gate and SEO.
- 5
Ground
Events and tastings.
- 6
Artifacts
The RTD cans and bottle labels, cases, sell sheets, point-of-sale and print.
- 7
Machinery
Not built.
From the work
The rules of this world
- AGCOOntario's liquor advertising standards: no appeal to minors and no promotion of excess.
- CRTC alcohol codeNo emphasis on strength, and no link to social, sexual or business success.
- CFIALabelling rules for every can, bottle and case.
- LCBOListing, packaging and promotional requirements for the provincial channel.
Every world starts
with a Verdict.
Tell us what you’re building and we’ll show you what to fix first.