How a world
gets built.

1. 1

   The call

   Free · 30 minutes

   We look at your site and your category together and name your three biggest risks. You leave with one fix for this week and a straight answer on whether a Verdict is worth it.

2. 2

   The Verdict

   From $3,500 · 5 business days

   A scored audit of the world you already have, all seven layers judged against your buyer and your regulator. You get a ranked fix list, the order to do it in, and a readout call to walk through it.

3. 3

   The Build

   From $25,000 · layers from $7,500

   We build the layers you are missing, Lore first, because every other layer reads from it. Each layer is signed off before the next one depends on it, and you have the dates before we start. The Verdict fee is credited to a Build that starts within 60 days.

4. 4

   Launch

   Ready, not revised

   The world goes live as one piece: the site, the space, the print and the systems, already checked against your rules.

5. 5

   The Keep

   From $4,500 a month

   We run the world after launch: content, signage, campaigns, new locations and new products. It grows without losing its rules.

Built in this order

• 1. LoreWho are you, who are you for, and who are you against?
• 2. LawWhat are you allowed to say, charge and promise?
• 3. LanguageDo you sound like one brand everywhere, and does it pass review?
• 4. MapCan people find you, and can they get in?
• 5. GroundDoes the place feel like the brand?
• 6. ArtifactsIs everything a customer holds on brand and compliant?
• 7. MachineryDoes it run without you chasing it?