A brass compass and a fountain pen on a folded document in striped window light
Mood plate, not client work. The work is below.

World VII · Legal services

Lisa Dang Immigration Law

A boutique immigration practice where every file is handled by the lawyer, start to finish.

Sector
Legal services
Rules
Law Society of Ontario, Contingency fee rules, Competition Act
Layers built
7 of 7 layers builtLore · Law · Language · Map · Ground · Artifacts · Machinery

The world

Lisa Dang Immigration Law is a boutique Canadian immigration practice.

Lisa Dang is licensed by the Law Society of Ontario, has practised immigration law exclusively since 2009, and handles every file herself, from the first consultation to submission.

What we built

Seven layers,
all seven built

  1. 1

    Lore

    The logo, branding, positioning and founder story, with brand guidelines.

  2. 2

    Law

    The service and fee structure for consultations.

  3. 3

    Language

    The website copy and social media.

  4. 4

    Map

    lisadanglaw.com, with SEO, a Google Business Profile and consultation booking.

  5. 5

    Ground

    Office signage.

  6. 6

    Artifacts

    Business cards, letterhead and document templates.

  7. 7

    Machinery

    Intake automation and reporting.

From the work

The lisadanglaw.com homepage
The lisadanglaw.com homepage on a phone

The rules of this world

  • Law Society of OntarioMarketing must not be false or misleading. Only Certified Specialists may use the title.
  • Contingency fee rulesAny advertised contingency arrangement must be explained in full.
  • Competition ActNo false or misleading claims about services or outcomes.

Brand worlds for law firms

Every world starts
with a Verdict.

Tell us what you’re building and we’ll show you what to fix first.