World IV · Aesthetics
Toronto Beauty
A growing network of aesthetic nurses across the GTA, under one mark.
The world
Toronto Beauty is a growing network of aesthetic nurses offering cosmetic treatments across the Greater Toronto Area.
Its world holds medical trust and luxury beauty in one mark, and gives every nurse in the network a presence of their own.
What we built
Seven layers,
6 of 7 built
- 1
Lore
The logo and identity, positioning and network standards, and real and AI-generated nurse portraits held to one look.
- 2
Law
Posts and ads reviewed against nursing and Health Canada rules, plus treatment pricing and promotions.
- 3
Language
Social media, educational content, AI-generated podcasts, Reels, ads and nurses' own profiles. Reels passed 100K views in aggregate.
- 4
Map
A WordPress site with a profile for every nurse and a map search, plus SEO, Google Business Profiles and online booking.
- 5
Ground
Not built.
- 6
Artifacts
A services brochure for the network.
- 7
Machinery
Reporting.
What changed
Reels passed 100K views in aggregate. The site now recruits practitioners as well as clients.
From the work
The rules of this world
- CPSO and CNORules for the physicians and nurses who prescribe and deliver treatments.
- Health CanadaPrescription drugs cannot be promoted to the public by brand name.
- Competition ActNo false or misleading claims, and pricing that shows the full cost.
Every world starts
with a Verdict.
Tell us what you’re building and we’ll show you what to fix first.