World V · Food and drink
Lorelyns Gourmet Desserts
Nut free, gluten free, plant-based desserts, so no one sits out the celebration.
The world
Lorelyns Gourmet Desserts makes allergen-friendly desserts that are peanut and nut free, gluten free and plant based, from recipes developed since 2006.
The range runs from chocolate truffle bars to brownies, cookies and cakes, sold online, through retailers and in food service. Founded by Lorelyn Martin.
What we built
Seven layers,
all seven built
- 1
Lore
A logo and identity refresh, the founder story and the positioning.
- 2
Law
Nut-free, gluten-free and plant-based claims and labels reviewed, plus retail and wholesale pricing.
- 3
Language
Product copy, plus photo and video.
- 4
Map
A Shopify store with retail and wholesale ordering.
- 5
Ground
Booths for events and trade shows, and in-store displays at retail partners.
- 6
Artifacts
Packaging and labels, flyers and sell sheets, cards, tent displays and trade banners.
- 7
Machinery
Retail and wholesale ordering, fulfilment and shipping, reporting, and training so the team runs it in house.
What changed
Lorelyns now sells online, through retailers and in food service, with retail and wholesale ordering on one store.
From the work
The rules of this world
- CFIALabelling for everything sold to take home, including allergens and free-from claims that must hold for every batch.
- Safe Food for Canadians RegulationsA licence to import food into Canada, with traceability and preventive controls.
- Health CanadaDefined rules for nutrition and health claims.
- Competition ActNo false or misleading claims, including sourcing, green claims and price.
Every world starts
with a Verdict.
Tell us what you’re building and we’ll show you what to fix first.