Rules · Medspas · Health Canada
What a medspa can say about Botox in an ad
Prescription drugs can be named and priced to the public. Almost nothing else.
The rule
Botox is a brand of botulinum toxin, and in Canada it is a prescription drug. That puts it under the Food and Drug Regulations, which limit what anyone can say about a prescription drug to the general public.
Under section C.01.044, advertising a prescription drug to the public is limited to its brand name, its proper or common name, its price and its quantity. That is the whole list. Claims about what the drug does, how long it lasts or what it will do for your face fall outside it.
So a price menu that reads like a menu is the safe ground. A post that names the drug and promises softer lines is not. The same goes for other prescription injectables.
Dermal fillers are different. In Canada they are medical devices, not drugs, so a different rule applies: an ad may only claim the uses the device is licensed for. A clinic can use a filler off-label, but it cannot market that use.
The platforms add their own layer. Meta and Google both restrict prescription drug ads, so a post can be lawful and still be rejected. And the clinicians who prescribe and inject are bound by their own colleges, the CPSO and the CNO.
What works instead: sell the consultation, the clinician and the standard of care. Talk about the visit, the assessment and who does the work. Keep the drug name to the price list.
A plain-language read, not legal advice. Rules change, so check the source or ask us before you publish.